“The world has shifted and the marketing playing field has changed.”
We live in exciting times. The world has shifted from outbound to inbound marketing, the consumer is smarter and better informed than ever before and competition in the market place has never been so fierce. In these uncertain times your business needs someone to help navigate the turbulent waters.
When it comes to business I’ve built a few of my own and helped thousands of others build theirs. I’ve learnt so much – from the pitfalls of starting a new business to the opportunities of growing an established brand.
From developing a unique, award winning online business platform, securing $500K of venture capital investment, expanding a small Perth business to the east coast and creating a global start-up in less than 12 months to designing a national children’s clothing brand and developing an Australian underwear label that made the shelves of the US.
I’ve been excited to work with iconic brands like Qantas, Unilever, IBM, SGIO, Maggie Beer, Kidsafe, Australian College of Nursing and Energy Australia.
In my keynote we will explore why the world has shifted and how brands now need to shift their thinking to capitalise on the amazing opportunities ahead including …
OUTBOUND v INBOUND
Whilst traditional TV/Radio and print advertising simply motivates consumers to pick up the phone and call or go to your website for more information, Inbound aims to convert the highest number of these consumers.
It’s about owning the eyeballs of your market instead of renting them from someone else.
Search Engine Journal states inbound leads cost 60% less than outbound leads
EFFECTIVE COMMUNICATION TODAY – Connect, Content and Context.
Connect – You need to know your customer and build ‘buyer personas’
Content – The buyer’s journey has changed, consumers are 5x more dependent on content than they were 5 years ago.
Context – Social/Local/Mobile, we’re all mobile mad! By 2017 85% of the world will have mobile coverage, how mobile is your brand?
Click here to read my free e-book and please drop me a line if you’d like to consider me for your next event.