Accurately measuring the size of the ever-changing world wide web is an impossible task. In 2008 it is estimated that some five exabytes of unique information was created – that’s about one billion DVD’s in the real world. Fast forward three years and we are creating 1.2 zettabytes – one zettabyte is equal to 1,024 exabytes or 2 to the 70th power or, now take a breath – 1,180,591,620,717,411,303,424 bytes.

So with this kind of activity you would think most businesses would want to be a part of it yet in Australia a recent MYOB survey found that nearly two thirds (64 percent) of small to medium businesses don’t even have their own website.

Add to this the fact that three quarters (75 percent) don’t use social media for business purposes and we have to wonder if Australia is getting a little left behind in the digital age.

Creating an effective online presence isn’t rocket science nor is it expensive. Getting online is a key strategy for any business to attract new customers, build customer loyalty, create new revenue streams and increase visibility, credibility and above all a competitive edge.

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