Have you ever attended a business networking event, met someone of interest and then been handed a poorly designed, digitally printed business card? At event I attended recently someone came flying in, thrusting pieces of trimmed paper with their handwritten name on it to everyone and anyone they could get in front of.
The humble business card is probably the most underrated form of marketing on the planet. Business professionals spend thousands on glossy marketing and well crafted brands only to cut corners on the design and print of the introduction cards they hand out to prospective customers.
How ever dynamic you are at a networking the only reminder of you left in the hands of the people you meet is your calling card. How will they remember your encounter a day or so later when they come across your low cost, low impact business card?
So let’s recognise and embrace the power of the humble business card and look at five ways to enhance it’s impact on everyone you meet…